Highlights

12+ Years of Experience in Content Strategy

Extensive experience in creating and executing impactful content strategies for a diverse range of industries

Audience-Centric Approach with Data-Driven Insights

Deeply understand target audiences to create captivating and informative content experiences, leveraging analytics and data to drive measurable results

Cross-Collaborative Effort

Work closely with other content strategists, UX designers, researchers, product managers, and marketing to bring content strategies to life

Diverse Background

Bring a broad variety of experience in various areas including content strategy, knowledge base management, product management, fraud/risk analysis, and entrepreneurship with both startups and larger companies

About Me

Personality and culture-fit are large drivers in a contributor's success within an organization. As such, I wanted to show you a little about who I am outside of work.

My Family

Outside of work, I'm happily outnumbered by four kids (two bio, two bonus) and four dogs—so life stays wonderfully chaotic!

*That's sparkling grape juice in their glasses, in case you're wondering.

Nerd Alert!

When I get a rare quiet moment, you'll find me slinging spells in Magic the Gathering, building decks, and expanding the massive card collection my fiancé and I proudly display in our home.

*Magic the Gathering is recognized as the world's most complex game.

Master's Student - Global Ministry Design

I attribute my faith to a lot of my successes. I felt called to do more with my gifts, so I'm currently pursuing my Master's Degree in Global Ministry Design from Southeastern University. I strive to lead people with grace and kindness.

*Pictured is my baptism at Northplace Church in 2024.

Relevant Experience

Creating the framework for digital content strategy at 7-Eleven across all verticals to help develop the digital org maturity

Wore many hats at LinkedIn and made a large impact in each, including overhauling the Knowledge Base and leading the migration to a new operating stack

Owned and operated a successful Anytime Fitness franchise location with 7 employees, doubling my initial investment

Single-handedly drove content strategy for the Citizen Developer product line at the Project Management Institute and increased site views by 340% while decreasing bounce rate by 25% within the first 2 months

Overhauled over 100 forms used by Home Lending Advisors at J.P. Morgan Chase as part of a major migration to a new home application database

2025

2021-2024

2009-2022

2024-2025

2022-2023

“Great content is not just about writing - it's about understanding your audience and creating experiences that captivate them.”

- Maya Angelou

LinkedIn Help Center

During my time as a Senior Content Strategist for LinkedIn's Knowledge Management team, I created and updated thousands of help center articles and technical documents for customer service reps. This help center article was one of the first of its kind on LinkedIn and I wrote it near the beginning of the COVID-19 pandemic in response to the amount of people losing their jobs and subsequently searching for new employment.

97%

475%

Higher Page Views

Helpfulness Score

Work Samples + Impact

Skills & Tools Used: Tableau, SQL, Oracle Service Management (RightNow), HTML, Jira, Confluence, SEO, Generative AI

PMI Citizen Developer®

I was the first and only Digital Content Strategist at the Project Management Institute. I was tasked with overhauling the PMI Citizen Developer™ landing page and all associated pages. The goal was to educate site visitors about what the PMI Citizen Developer™ product was and encourage them to purchase the certification courses. The site changes resulted in an overwhelming amount of positive reactions from leadership as well as a 340% increase in page views, 25% decrease in bounce rate, and 21% more courses purchased within the first 3 months of the changes going live.

I'm the only content strategist for the digital team at 7-Eleven, which means I support 30+ UX designers across 7 verticals. The digital team is still relatively early in it's UX maturity level, so I've been working from the ground up to change the narrative from "copywriter" to "content strategist" and set up best practices, intake flows, and standard content designs. I'm also helping onboard a tool called Frontitude to help the teams produce better content, have a solid content approval workflow, while saving the company hundreds of thousands of dollars.

Some of the cool projects I've had the opportunity to work on include (but aren't limited to) -

• The 7-Eleven app

• 7-Eleven Gold Pass™ (subscription service)

• Fuel

• The Speedway app

• The Skipcart app

• The 7NOW app (delivery service)

• Help Center

• Legal/Terms & Conditions

• Marketing/Promos

• Push Notifications

• Emails for subscribers

• Elevator wraps for the 7-Eleven corporate office

7-Eleven App

The article was unique in the sense that it was the first Best Practice available on the LinkedIn Help Center and that it had a PDF checklist attached to it that LinkedIn members could download and print. The article was deep-linked on the job search area within the LinkedIn desktop/browser view and saw a massive success rate - 97% helpfulness score (70% was the baseline for high quality content) and 475% higher page views than any other help center article.

I have other LinkedIn content available upon request. I completed countless audits and worked across multiple verticals/product lines. I was also the designated "data guru" for the team because I love and understand numbers.

Skills & Tools Used: Sitecore, Dovetail, SEO, Marketing, Video Production, Generative AI, Figma, Miro

Full site available here.

Skills & Tools Used: Figma, Marvin, SEO, Marketing, Jira, Generative AI, Confluence, dscout, Frontitude (AI), Mixpanel

BEFORE

AFTER

Other Work

Most of my work from J.P. Morgan Chase and my current role at 7-Eleven isn't shareable on a public forum, but I'm happy to walk through additional examples on a video call.

Why Me?

In addition to 12+ years working with content strategy and picking up various hard skills along the way, I bring a series of soft skills to the table that aren't easily learned. I'm a well-rounded individual who will get the job done and greatly exceed your expectations.

I'm strategic.

I don't just write great copy - I think about the big picture and ensure there's a rhyme/reason and strategy behind what we're doing and why we're doing it. I want to ensure that whatever work is done has a measurable ROI and makes my team shine.

*Pictured is a recent game of Magic the Gathering that I played - a game that requires a great deal of strategic thinking.

I value people.

I care deeply about people and strive to show that in everything I do (both professionally and personally). I live with the mentality that cross-collaboration, communication, empathy, and transparency are key to a healthy and successful workplace.

*Pictured is the photo of me with some of my Anytime Fitness employees the day I sold the gym.

I'll never claim to know it all, but I'll learn whatever is put in front of me. My friends and family have always referred to me as a "go-getter". If I want to do something, I'll invest in resources to teach me how to do it and then use my discipline to get it done.

*Pictured is my before and after photo weight loss photo. I'm not athletically inclined at all, but I'm disciplined enough to learn and execute.

I'm a fast learner and I'm disciplined.

These are recent snippets from my Farewell Figjam board of notes my colleagues from J.P. Morgan Chase left for me. I'm including these to showcase that I'm someone who "gets it" and isn't afraid of getting things done quickly and collaboratively.

★★★★★